Results demonstrate high satisfaction with customer outreach and overall level of service

April 1, 2019 –Rowland Water District has released a detailed report on the results of its most recent Community Opinion Survey. The survey was conducted between October 12-November 4, 2018 among all customers within the Rowland Water District service area. Interviews were conducted in English, Spanish and Chinese on topics ranging from important issues currently facing ratepayers, water usage habits, and customer perception of the District’s job efficiency and effectiveness.

“It was imperative for us to check the pulse of our customers on the issues facing our community, in an era where the focus remains on drought-related topics such as water conservation,” says Rowland Water District General Manager Tom Coleman. “How are we doing, and what can we do better? These are important questions, and the thoughtful responses we have received will go a long way in determining the steps we take in terms of future goals and objectives.”

According to the 400-plus page report compiled by J. Wallin Research, an independent research firm, 89.2% of survey respondents approve of the job that the District is doing.

“This report offers us invaluable feedback as we look to future operations of the District,” said Rowland Water Board President Robert Lewis. “An active dialogue with our customers is vital to the success of our organization and we look forward to taking their lead in making some of our most important customer service decisions.”

When customers were asked if they believed they are using more, less, or about the same amount of water as they did at this time last year, 21.5% said they are using less water, a direct reflection of the District’s effort to encourage water use efficiency.

Roughly three-quarters of those surveyed (73.5%) said they are concerned about the availability of water in their community in the years to come, and 93.6% of respondents said that recycled water is important in helping with their community’s future water needs.

“It is satisfying to know that our efforts to pursue alternative water supplies is resonating with our ratepayers,” added Coleman. “It is evidence that our conversations with customers are working, and we are excited to have more information on how best to connect with them on pressing issues.”

To learn more about Rowland Water District and to view the results of the community opinion survey, visit the District’s website at