Enhanced customer engagement and access to real-time water use information lead District’s planning effort

(November 20, 2018) – The Rowland Water District Board of Directors has released the details of its latest, comprehensive Strategic Plan, which allows the District to adapt to the ever-changing needs of customers while also addressing ongoing water availability concerns.

“Water districts across the state are nearing crisis mode, and how we respond to the tough challenges of today will undoubtedly affect our tomorrows and those of future generations. While we can’t predict the future, we can certainly plan for the consequences of what it may bring,” explains Tom Coleman, General Manager for Rowland Water District.

The third edition of “Effective Action for Sustainable Progress” focuses on seven major areas of interest and development: Communication, Value, Organizational Development, Water Supply Diversity, System Reliability, Capital Investment, and Financial Stewardship. Key initiatives laid out in the Plan include:

  • Implementation of a real-time billing and water use information system to improve customer knowledge
  • Continued development of additional local water supplies to support drought-proof reliability goals
  • Pursuit of recycled water supply options to capture currently unused supplies and further diversity portfolio
  • Advancement of internship programs, employee training and Board of Directors professional development

“We believe that this latest Plan is a fair and accurate representation of our core values: accountability, communication, and teamwork. We are so appreciative of the trust our customers place in us each and every day, and our goal is to serve them even more effectively as we move forward with our latest blueprint for success,” says Rowland Water Board President Szu Pei Lu- Yang.

In 2012, Rowland Water’s Board of Directors began an extensive strategic process from the inside out and since then has delivered on its promises through two comprehensive strategic plans adopted in 2013 and 2015.  An overarching vision was identified and goals were established designed to address the challenges facing the water industry and Rowland’s service area in particular. Since then, “Effective Action for Sustainable Progress” has realized dozens of accomplishments through the hard work of Rowland Water’s dedicated team of professionals.

“Our Board of Directors has identified innovative strategies to move the district forward through this third edition of the planning process and prioritize the initiatives that will help the organization achieve its goals,” added Coleman.

The details of District’s latest Strategic Plan can be viewed in their entirety online at


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